In addition, the store is set up to collect and filter rainwater in order to help rebuild the Back Bay’s water table, an issue that both Johnson and Menino said was important for the city. “You’d kind of want to hang out there, if you could, bring out your lawn chair,” Johnson said.Īpple senior vice president for retail, Ron Johnson, introduced the new store at a media event. For example, the company planted natural grass on the building’s roof in an effort to provide some greenery in the urban environment. According to Johnson, Apple hopes to attract five different types of customers to its stores-people who live in the area, people who go to school in the area, people who work there, people who play or shop nearby, and tourists who visit.Īpple also made an effort to keep the building environmentally friendly as well.
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The Boston store is one of 45 that Apple plans to open during its 2008 fiscal year the company also plans brick-and-mortar efforts in Australia, China, and Switzerland.Īpple’s new Boston store is the largest in the US.Īpple executives see the retail stores as a way to get more out of the company’s Mac business. The retail stores brought in $1.45 billion in second-quarter revenue, Apple The company now has 210 stores around the world-183 in the U.S., with 15 in the U.K., seven in Japan, four in Canada, and one in Italy.
But in 2008, it’s the largest store in the U.S.”Īpple’s retail efforts have grown considerably since Apple first eyed downtown Boston as a potential site for one of its stores. “If we had opened it in 2005, it would have been a two level store. “If we had opened this store in 2001, it would have been one level,” Johnson said.
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